Ranking for Exotic Snacks Keywords
After conducting extensive competitor research, we were able to identify high-volume keywords that people search for every month. We then used our favorite SEO tool aHrefs to analyze each competitor and see what they were ranking for. Based on this information, we targeted those same keywords and began optimizing the website and building links in order to get ranked. Within just three months, we climbed to the first page for each keyword! (click on image for closer preview)
The increase in website traffic led to an easy boost in orders and sales for the snack business, culminating in an 890% increase by October.
The Overall Search Results for Online Snack Business
By using proper SEO optimization and building backlinks, we were able to bring in website traffic that was interested in our snacks and drinks from all over the internet. In the last 6 months, there have been a total of 480k impressions with 17k clicks to our site- and it’s only gotten better!
Tracking Shopify Sales and Traffic Sources
In order for us to continue to improve conversions, we use Shopify Analytics along with Google Analytics for Goal tracking capabilities. Measuring and making conversion adjustments on the website while keeping the conversion rate high. The stats speak for themselves–an 825% increase for Direct, 569% for Search, and an amazing 1,496% for Social.